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Gaëlle Lessard - Creative Strategy Director
Moon
CREATIVE STRATEGY
UX/UI/AI Design
AI ENGINEERING
At the Intersection of Strategy, Design & Intelligent Systems.
UX/UI
FRAMEWORKS
I build structured, intuitive experience systems that make complex interactions feel simple and human.
CREATIVE
STRATEGY
I shape product vision and narrative direction, turning abstract ideas into clear, emotionally intelligent experiences.
AI/LLM ENGINEERING
I design adaptive AI behaviors and companion logic that bring clarity, responsiveness and presence to digital products.
That's me! - Gaëlle!
Previous project
Moon: The Dual‑State AI System
AI/LLM Engineering
RAG + Agentic Flow
Intelligent Job Retrieval
Conversational Systems
Unified Landing System for Multi-Brand Email Domains
Systems Architecture
Cross‑Domain Identity Design
UX Strategy
Deliverability Optimization
Moon: A Self-Care App For ADHD & Anxiety
AI-native Application
UX for Neurodivergence
Therapeutic Systems
Gothfest: 10 Years Of Creating Experiences
Product Management
Concept Building
Experience Direction
Next project
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Unified Landing System for Multi-Brand Email Domains

Systems Architecture
Cross‑Domain Identity Design
UX Strategy
Deliverability Optimization

A cross-platform identity and trust framework that brings clarity and consistency to a fragmented email ecosystem. By unifying multiple entertainment domains under one cohesive brand family and guiding users through a clear, consent-driven flow. From landing page to confirmation to curated deals. The system improves deliverability, strengthens sender reputation, and helps users immediately understand “why this email".

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Moon: The Dual‑State AI System

LLMOps
UX/UI Design
Agentic Reasoning
Chatbot Building

Moon is a multi-state AI assistant embedded in my portfolio, designed to guide visitors in a warm, conversational way while privately helping me search for roles that match my profile. Public Mode focuses on emotional UX, personality and recruiter enablement, while Private Mode unlocks secure agentic reasoning, job‑board scanning and fit scoring. Together, they create a seamless hybrid experience that blends storytelling, AI architecture and practical automation. Without ever exposing personal tools to visitors.

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Gothfest: 10 Years Of Creating Experiences

Brand Management
Concept Building
Experience Direction
Origins

I always dreamed of gothic festivals, so in 2014 I created my own. With basic design skills, a camera, and zero network, I posted a homemade ad for Montreal’s Great Gothic Picnic. The turnout was huge and it sparked a tradition.

Growth

The picnic grew into multiple fundraising events, helping me secure a venue, book artists, and launch the first full festival. I handled strategy, design, marketing, and staffing. Turning a small gathering into a decade‑long phenomenon.

Impact

Gothfest earned national coverage in Le Devoir, Urbania, Journal de Montréal, CHOM FM, and more. Across 45+ alt events and 185+ artists, it transformed a subculture dream into a recognized brand and unforgettable experiences.

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Moon: A Self-Care App For ADHD & Anxiety

AI App
Adaptive Design
UX for ADHD
Therapeutic Systems

Moon is an adaptive self-care app that blends emotional UX with AI learning to support users in small, low‑pressure ways. It listens to mood, input and personal patterns, then offers warm, personalized suggestions. From grounding exercises to ritual ideas. All through a cozy, character‑driven world designed to reduce cognitive load and make wellbeing feel approachable.

12+
Years Crafting Experiences
that adapt & resonate
with users
8+
Certified Specializations
across marketing
& tech design
5+
Years Of UX/UI Systems
with emotionally
intelligent design
10+
Years Of Media Recognition
for visionary,
user-centered work
Certifications
UX/UI Design
SkillUp
Artificial Intelligence
IAP Career College
Project Management
Project Management Institute
AI Engineering (Dev)
Datacamp
AI Applications
Datacamp
Digital Marketing
IAP Career College
Python Programming
IAP Career College
Infographics
Calixa-Lavallée
Ongoing Training
Data Analysis
IAP Career College
Machine Learning Specialization (AI)
DeepLearning.ai
Machine Learning For Marketing In Python
DataCamp
3 CORE PRINCIPLES
RESEARCH
Research
ARCHITECTURE
Architecture
Elevate
ELEVATE
These shape how I design and build.
I study the motivations, emotions, and patterns that shape human behavior. From those insights, I build experience frameworks that help people navigate with ease. Creating clarity, momentum, and a meaningful connection across every touchpoint.
LETS TALK TODAY!
CALL ME!
EMAIL ME!
Go To My LinkedIn Profile!
I care deeply about how people feel when they meet a product or a brand, and I use both human insight and AI‑driven exploration to shape clearer, more meaningful user experiences.
If you’re looking for someone who leads with empathy, curiosity and passion, I’m here.